TOP TIPS
What makes a story?
There’s a fine line between news and advertising – to achieve editorial coverage there needs to be a
genuine news angle, i.e. a story. To help get your PR off to a flying start in 2020, here are five
questions to ask yourself:
QUESTION ONE
Is your business doing something ground-breaking? Are you launching a new service that will revolutionise your industry?
QUESTION TWO
Is your business celebrating a milestone? This could be taking on 100 new staff, celebrating your 25th year in business or winning a new million pounds’ contract.
QUESTION THREE
Are you expanding, moving to a new premises or taking on new employees?
QUESTION FOUR
Has a staff member done something extraordinary? Have they raised thousands of pounds for charity or gone above and beyond?
QUESTION FIVE
Has your company or an employee been nominated for an award or have they been
nationally recognised for work they’ve done?
If you answered yes to any of our questions or have plans in 2020 that could fit the bill, then you
potentially have a business-related newsworthy story. Adding it to your PR or marketing plan for the year, will help you plan-ahead and remind you to shout about your story.
LEGS PR – A Step Ahead in Communication.
