Digital Marketing Comes Under Chaffinch’s Wing

CATEGORY: Blog Posts

DATE: Nov 16, 2020
AUTHOR: Tamsin Parker

A Staffordshire-based business group is launching a new business to its portfolio. The company will design and build websites, as well as focussing on branding, digital marketing and social media. Chaffinch Digital is now being added to the growing Chaffinch Group.

Founded in 2011 by businessman, Alastair Machin, the Group is already investing £2 million into a new company headquarters which will accommodate the new company.

It will predominantly focus on delivering services to SME’s including trade services, professional services and those that need on-line booking systems creating.

The Chaffinch Digital team will operate globally and will see talent harnessed from Bangladesh, Thailand, Portugal and from across the UK to deliver its services.

The aim is to provide flexible solutions, start-up packages and deliver higher quality products but at a lower cost.

It’s the 3rd company to come under the Chaffinch brand which already includes Chaffinch Document – a data management company and Chaffinch Student, a student services business.

Founder Alastair Machin said: “Launching a new digital marketing arm to the business is the next step for us in terms of expanding the Chaffinch brand. Across the group we are growing and investing heavily to sustain that level of growth.

“With the new company we want to disrupt the market and do it better. There are a lot of digital marketing companies out there but we’re different.

“If Covid-19 and lockdown has taught us anything from a business perspective it’s that remote or flexible working is the future and here to stay. Our digital team will come from all over the globe which means our talent base is unlimited from a geographical perspective which can only benefit our customers. Our Technical Lead studied at Keele University but now lives in Thailand. He’s one of the most talented web developers I’ve worked with so with the technology we have why should geography be a barrier? It also means we can produce an exceptionally high standard work but at lower cost to our clients.

He added: “We want to use the talent we have globally and our account managers who will be locally-based to work with our clients to provide the exact solutions they need to help them on their journey. Chaffinch is an established, trusted brand and I am delighted that Chaffinch Digital will now be a key part of our diversification.”

Phase one of the Chaffinch Group’s redevelopment of their Middleport headquarters is underway with planning permission being sought for the second phase which would see further industrial units brought onto the Ellgreave Street site. The redevelopment has already created 20 jobs. A group website platform is also currently being worked on.

For more information please call 01782 437131 or email to arrange an appointment.

AUTHOR: Tamsin Parker
Tamsin is our Managing Director and the founder of LEGS PR. She is a communications and engagement expert with more than 20 years of journalistic and PR experience in both the public and private sectors. She has worked in newspapers, commercial radio, and regional television where she covered news and sport. Tamsin still freelances as a broadcast journalist as is a lecturer in journalism and sports journalism at Staffordshire University.

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