Stay ahead of the game
Our ‘Top Tips’ series helps you grow your business through the media. In this post you’ll learn how to avoid common press release blunders.
Keep it simple
Get To The Point
Don’t hide the story in the third paragraph down. A short, attention grabbing first paragraph explaining what your story is will get a reporter’s attention. If they have to search for the story – you’ve lost your opportunity to sell it.
Whatever your sector, technical language that only someone in your field will understand isn’t going to win any fans. If you use abbreviations, make sure you put what the letters stands for first.
Remember The Basics
Watch out for our top interview tips coming soon and remember If you need any help with writing your press releases – just drop LEGS PR a line, we’d be glad to help.
LEGS PR – A Step Ahead in Communication.