SO in case you haven’t noticed it’s a leap year which means we get an extra day and yay it’s a Saturday!
Apparently, it’s the one day of the year where traditionally women can get down on one knee and propose to their partner – a custom that dates back to the 5th century (according to Google).
If you haven’t forked out for an engagement ring and don’t plan on asking the big question, what else can you do with your extra day? Are you taking the kids to the cinema, are you going to do some DIY or are you just going to watch Netflix and chill?
All those things are fab, but if you’re not sure and you’re thinking, “maybe I could spend some of the time working on the business, instead of in it,” we’ve got a few suggestions to help you on your way.
- Plan your social media for March. Instead of being reactive and firing out posts all over the show, do some planning. Are there any awareness days in the month, that link with your business? Have you got any key events that you could talk about, are you celebrating any milestones, or have you got some new staff starting? These are all things you could post about
- Have a look at your website – is it up to date? Have members of staff left, but their details are still on your ‘team,’ page? Was the last news item you added about an event that happened in 2018 or does your website content not reflect the position the business is in now? These little things all add up and can affect a potential client’s perception of your company meaning they could go elsewhere.
- Go through the company photos you have. Do they look dated or need a refresh? Some professional PR shots can make a huge difference to your website and social media posts. It’s always useful to have some royalty free stock images as back up too. www.pixabay.com and www.unsplash.com are great free resources
- Think about what blogs you could write. Establishing yourself as an expert in your field can help you raise your profile and help lead to media interest. Is there a change in legislation that affects your industry,which you could write about or are there some top tips you could give.
- Write a list of companies you want to proactively target and work how you’re going to do that. Will a mailshot work, can you target them on LinkedIn or do they go to a networking group you could visit?
- Finally – be kind to yourself. It’s a tough gig running a company, use some of your extra day to try and have some – ‘me-time,’ – read a book, watch a film or just stay inside to avoid Storm Jorge!