Learning at work week: what PR actually means

CATEGORY: Blog Posts

DATE: May 16, 2022
AUTHOR: Tamsin Parker

It’s learning at work week, and we thought it was a great opportunity for Emily, our PR and Marketing Assistant, to talk a little about what she’s learned since she started working for Legs  PR just over six months ago …

It’s no secret that PR can be a seriously misunderstood practise, and before I joined Legs PR, I was 100% one of the people who didn’t really ‘get it’. I knew it had value, but aside from writing the odd press release, or knowing what to say in front of a camera, what did it actually involve? As soon as I met Tamsin, I knew I had a lot to learn from her – and I couldn’t wait to get started …

The first thing I realised was that I wasn’t the only one who struggled to drill down into what PR actually entails, and in the beginning a large part of my job was helping communicate the ins and outs to our audience. To do that, I had to find out for myself. Working alongside Tamsin gave me an up close and personal insight into what PR looked like for the every day business. Not for multi million dollar corporations or for famous individuals being prepped for what to say in front of the camera, but for hard working people looking to understand more about PR and how it could benefit their business in a tangible way.

After a few short weeks of attending business networking sessions, a virtual Legs PR training event and hearing from clients and friends how much working with her had changed the landscape of their business, I got it. PR is about far more than just press releases and getting news headlines – it’s about reputation. The way a business is perceived, and the methods we can use to shape and change that perception.

Truthfully, PR is in everything, from what you post on LinkedIn and branding recognition, to what clients say about you and how you treat your new student intern. Perhaps the most important thing I’ve learned from Tamsin isn’t her words on copywriting wisdom or media training expertise – it’s that it all comes down to what people think of you and your brand, and that starts with how you treat them and theirs.

I’m so grateful to be continuing my journey with Legs, not only to continue learning more and more about the world of PR, but to keep learning from Tamsin about what it means to be a great business owner and have a positive impact on people – and how that’s perhaps the greatest brand advocate of all. PS I promise she hasn’t told me to write this!

 

AUTHOR: Tamsin Parker
Tamsin is our Managing Director and the founder of LEGS PR. She is a communications and engagement expert with more than 20 years of journalistic and PR experience in both the public and private sectors. She has worked in newspapers, commercial radio, and regional television where she covered news and sport. Tamsin still freelances as a broadcast journalist as is a lecturer in journalism and sports journalism at Staffordshire University.

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