Hi everyone, Charlotte the PR Assistant here. This week is Learning at Work Week, so I thought I would give you an update on what I have learned so far in my time with Legs PR.
This year’s theme is Learning Journeys, which is appropriate for my situation. I have just finished potentially one of the most key learning journeys at the beginning of my career, university.
I am lucky to have been able to learn with Legs PR alongside my degree. So, here are the five key things I’ve learnt so far.
The inner workings of a PR Company
Legs PR turned three in April and I think to be a part of a successful PR agency in its early years is invaluable.
I could not have thought of a better job to start my career off with. It has allowed me to see the nitty-gritty of starting your own PR agency.
The value of networking
Legs PR attends a networking group (virtually at the moment) every week called Business Networking International (BNI) By going to the meetings, I have seen how valuable networking is in terms of building relationships and how those relationships lead to more business.
I think this goes hand in hand with how you foster good relationships. If other businesses like you and your company, then they are much more likely to want to give or help you get business, and vice versa. It boils down to being yourself I think, which is something my boss -Tamsin does very well, and I have been able to see first-hand.
How journalism feeds into PR
My undergraduate degree was in journalism and Tamsin is also a practicing a journalist. When I decided that I wanted to pursue a career in Public Relations, I was nervous that I wouldn’t be able to without doing a different degree.
I have been able to see that the skills I learnt during my degree feed directly into public relations. I can use my skills like shooting and editing videos, my digital and written skills and my ability to communicate as part of my role at Legs PR.
Why crisis comms is so important
As we are seeing in the current climate, it is so important to know what to do in a crisis. I have learnt that being prepared to deal with any crisis is key. Also, having worked in PR during the biggest pandemic in our lifetimes, how the messaging you put out has to be sensitive. It also has to serve as a reminder that you and your business are still there for your customers.
How PR can help every company
Managing your company’s reputation and your client’s perception of you is vital and PR has an integral part to play in that – whether that’s the messages you put out through social media, the messages you send out to clients, your on-line presence or articles you put out to the press.
I have learnt so much already and I can’t wait to learn more!