One Word

CATEGORY: Blog Posts | News

DATE: Jan 27, 2021
AUTHOR: Tamsin Parker

I’ll be honest aside working and parenting I’ve never watched so much telly. The latest box set, or Netflix hit is now my not so guilty pleasure, and it’s got me thinking if I was to describe the most compelling shows so far in one word, what would that word be? So here goes.

In chronological viewing order:

· Chernobyl – Harrowing

· Tiger King – Really?

· Jeffrey Epstein Filthy Rich – Sickening

· The Undoing – Wow

· Bridgerton – Brilliant (although there were other words I could have used)

· Pembrokeshire Murders – Evil

· The Serpent – Chilling

· Goggle-box – Funny

All memorable, all compulsive viewing for very different reasons and difficult to describe in just one word. The Serpent for instance could have been any one of the following: addictive, compulsive, shocking, sociopathic, narcissistic, edge of the seat stuff. But in only one word – it would have to be chilling. Yet it’s everything that happens in the programme that contributes to the audience’s overall view of it, a bit like your company brand

So, if you had one word to describe your business, what would it be? Say you opt for outstanding or fantastic – what actions have you got in place to make sure your brand is perceived as outstanding?

Is it the excellent customer service you offer, the expertise, the competitive price, the entire client experience or the client relationship?

Whatever steps you have in place, sharing information about them is vital. Having clear communication channels and a plan on how you’re going to get the message out there is so important. Often when people are so busy working in the business, working on it can be an afterthought.

Planning and managing your comms needs to be at the forefront of your mind and once it’s planned it’s easier to execute. If you need any help with your planning just give us a shout.

Tamsin

AUTHOR: Tamsin Parker
Tamsin is our Managing Director and the founder of LEGS PR. She is a communications and engagement expert with more than 20 years of journalistic and PR experience in both the public and private sectors. She has worked in newspapers, commercial radio, and regional television where she covered news and sport. Tamsin still freelances as a broadcast journalist as is a lecturer in journalism and sports journalism at Staffordshire University.

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