Media Awareness

A one day course that concentrates on giving you and your staff hands on experience of dealing with the media.

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OVERVIEW

What you’ll learn

Decades of experience in the media industry ensures our courses are as close to real-life experience as possible.

If you want to understand how the press operates to help raise your profile, our media awareness training sessions are for you.

This informal course is taught in a group setting to give participants a snapshot overview and understanding of how today’s media operates. You’ll receive full trainer feedback and the offer of ongoing mentoring support.

These courses can of course be tailored to meet your specific requirements. Please contact us for further information.

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OBJECTIVES

By the end of this course you will

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Understand the difference between print, radio, TV and on-line reporting.

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Discover how social media has changed the face of news reporting today.
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Understand the importance of deadlines.

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Learn the difference between reactive and proactive and how to manage both.
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Learn how to spot a story or press opportunity.

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Understand communication planning and producing key messages.