NHS Media Training

Specifically designed for GP’s, Sustainability Transformation Plan (STP) leaders, commissioners, and senior managers.

An NHS Media Training Participant
NHS logo
Tamsin Parker delivering NHS Media Training

NHS Media Training

What to Expect

Designed and led by a practicing journalist and former NHS communications specialist, our course provides the skills needed to confidently get your message across to the media.

Real experience

Experience real-life radio and TV interviews.

Real industry

The exercises or scenarios are specific to the NHS sector.

OVERVIEW

What you’ll learn

Decades of experience in the NHS ensures our courses are as close to real-life experience as possible.

Our NHS media management courses have been specifically designed for GP’s, Sustainability Transformation Plan (STP) leaders, commissioners, and senior managers who want to learn how to manage the media during a period when the organisation is under severe financial pressure and undergoing radical change.

Designed and led by a practicing journalist and former NHS communications specialist, who managed communication during the reorganisation of health services in Stafford, our courses will teach participants about the skills and techniques to confidently get their message across to the media.

How we can help

If you are a GP leader spearheading collaborative working through a federation or vanguard, a commissioner leading primary care transformation, a major system change or you are part of your area’s STP leadership team, our courses can help.

Whether you want to learn how the media operates, want help in raising your profile, require practical tips on speaking to the media, need to hone your radio and television interview techniques, or want to learn comprehensive crisis media management skills, this course is exactly what you need.

STRUCTURE

Course content

We start by giving you the background on how reporters operate, teach you how to spot a story both reactively and proactively, help you plan your communication, explain the traps to avoid when carrying out an interview during a time of transformational change and cut backs and emphasise the part social media increasingly plays.

There will also be comprehensive feedback and time for any questions. Course members will also be given media training notes and copies of their interviews will be sent to them after the training has been completed.

During the course you will also be given real hands on practical experience of carrying out:

Pre-recorded commercial radio interviews.
Live BBC style interviews.
Pre-recorded TV interviews.
Live studio style TV interviews.

OBJECTIVES

By the end of this course you will

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Understand how the media operates.

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Learn how to maximise positive PR opportunities by spotting potential stories – remembering the NHS is about people and patients, not policies

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Get practical experience of carrying out radio and TV interviews, learning how to avoid the pitfalls and plan for difficult questions during times of crisis.

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Learnt how to plan for stories that could damage the NHS’ reputation.
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Understand the importance of getting your key messages across.

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Receive full trainer feedback and the offer of ongoing mentoring support.

TESTIMONIALS

NHS Media training feedback

We aim to provide the best possible training to our clients. The following comments were provided by clients who attended our NHS Media Training.

TestimonialMEDIA TRAINING ATTENDEE, Employee

NHS

“Excellent, very valuable and expertly delivered and prepared.”
TestimonialMEDIA TRAINING ATTENDEE, Employee

NHS

“Presenter very enthusiastic and knowledgeable.”
TestimonialMEDIA TRAINING ATTENDEE, Employee

NHS

“Excellent overview of issue to consider and good tips.”
TestimonialCLARE WATSON, Chief Officer

NHS SOUTH CHESHIRE AND VALE ROYAL CCGs

“Excellent. Very relaxed and put me at ease.”

TestimonialJAMALIA TAUSIF, Associate Director of Commissioning

NHS SOUTH CHESHIRE AND VALE ROYAL CCGs

“I think it was excellent, very relevant. The course leader was excellent and had really good knowledge, The practical was invaluable.”
TestimonialSUZANNE EDWARDS, Service Director

CHESHIRE AND WIRRAL PARTNERSHIP TRUST

“Good opportunity to practice. Good overview of techniques and pointers. Excellent learning opportunity.”
TestimonialMEDIA TRAINING ATTENDEE, Employee

NHS

“Excellent, very valuable and expertly delivered and prepared.”
TestimonialMEDIA TRAINING ATTENDEE, Employee

NHS

“Presenter very enthusiastic and knowledgeable.”
TestimonialMEDIA TRAINING ATTENDEE, Employee

NHS

“Excellent overview of issue to consider and good tips.”
TestimonialCLARE WATSON, Chief Officer

NHS SOUTH CHESHIRE AND VALE ROYAL CCGs

“Excellent. Very relaxed and put me at ease.”

TestimonialJAMALIA TAUSIF, Associate Director of Commissioning

NHS SOUTH CHESHIRE AND VALE ROYAL CCGs

“I think it was excellent, very relevant. The course leader was excellent and had really good knowledge, The practical was invaluable.”
TestimonialSUZANNE EDWARDS, Service Director

CHESHIRE AND WIRRAL PARTNERSHIP TRUST

“Good opportunity to practice. Good overview of techniques and pointers. Excellent learning opportunity.”