NHS Media Training
Specifically designed for GP’s, Sustainability Transformation Plan (STP) leaders, commissioners, and senior managers.
NHS Media Training
What to Expect
Designed and led by a practicing journalist and former NHS communications specialist, our course provides the skills needed to confidently get your message across to the media.
Real experience
Experience real-life radio and TV interviews.
Real industry
The exercises or scenarios are specific to the NHS sector.
OVERVIEW
What you’ll learn
Decades of experience in the NHS ensures our courses are as close to real-life experience as possible.
Our NHS media management courses have been specifically designed for GP’s, Sustainability Transformation Plan (STP) leaders, commissioners, and senior managers who want to learn how to manage the media during a period when the organisation is under severe financial pressure and undergoing radical change.
Designed and led by a practicing journalist and former NHS communications specialist, who managed communication during the reorganisation of health services in Stafford, our courses will teach participants about the skills and techniques to confidently get their message across to the media.
How we can help
If you are a GP leader spearheading collaborative working through a federation or vanguard, a commissioner leading primary care transformation, a major system change or you are part of your area’s STP leadership team, our courses can help.
Whether you want to learn how the media operates, want help in raising your profile, require practical tips on speaking to the media, need to hone your radio and television interview techniques, or want to learn comprehensive crisis media management skills, this course is exactly what you need.
Course content
We start by giving you the background on how reporters operate, teach you how to spot a story both reactively and proactively, help you plan your communication, explain the traps to avoid when carrying out an interview during a time of transformational change and cut backs and emphasise the part social media increasingly plays.
There will also be comprehensive feedback and time for any questions. Course members will also be given media training notes and copies of their interviews will be sent to them after the training has been completed.
During the course you will also be given real hands on practical experience of carrying out:
OBJECTIVES
By the end of this course you will
Understand how the media operates.
Learn how to maximise positive PR opportunities by spotting potential stories – remembering the NHS is about people and patients, not policies
Get practical experience of carrying out radio and TV interviews, learning how to avoid the pitfalls and plan for difficult questions during times of crisis.
Understand the importance of getting your key messages across.
Receive full trainer feedback and the offer of ongoing mentoring support.
TESTIMONIALS
NHS Media training feedback
We aim to provide the best possible training to our clients. The following comments were provided by clients who attended our NHS Media Training.
MEDIA TRAINING ATTENDEE, Employee
NHS
MEDIA TRAINING ATTENDEE, Employee
NHS
MEDIA TRAINING ATTENDEE, Employee
NHS
CLARE WATSON, Chief Officer
NHS SOUTH CHESHIRE AND VALE ROYAL CCGs
JAMALIA TAUSIF, Associate Director of Commissioning
NHS SOUTH CHESHIRE AND VALE ROYAL CCGs
SUZANNE EDWARDS, Service Director
CHESHIRE AND WIRRAL PARTNERSHIP TRUST
MEDIA TRAINING ATTENDEE, Employee
NHS
MEDIA TRAINING ATTENDEE, Employee
NHS
MEDIA TRAINING ATTENDEE, Employee
NHS
CLARE WATSON, Chief Officer
NHS SOUTH CHESHIRE AND VALE ROYAL CCGs
JAMALIA TAUSIF, Associate Director of Commissioning
NHS SOUTH CHESHIRE AND VALE ROYAL CCGs
SUZANNE EDWARDS, Service Director
CHESHIRE AND WIRRAL PARTNERSHIP TRUST