Our Virtual Training Webinars will help you with your PR and Comms from the comfort of your own home.
What you’ll learn
We’re taking our training on-line with our very own series of webinars.
We’ve always loved delivering training face to face and our attendees have loved our training too. Sorry if that sounds big headed, we don’t mean to be – it’s just that we’re mega proud of the fact that 100% of our attendees would recommend our courses.
That’s why we’ve launched a series of four webinars, so we carry on delivering what we love doing best and you get to benefit. Our sessions are designed to help you shout about what you do, raise your profile and help you win more business or if you’re unfortunate enough to be facing a crisis, our specific crisis communications course will help you learn how to protect your reputation.
Our webinars are informative, educational and fun with enough time set aside to chat through any specific questions you need answering. They last between one and two hours so you can easily fit them into your working day and starting at just £30 per person, they won’t break the bank either. For more information or to book onto a course please drop us an email at email@example.com.
Writing Kick-Ass Copy
In a nutshell: Learn how to write attention grabbing copy to get your message across, raise your profile and attract new clients.
Who it’s aimed at: SME’s who want to market themselves, business owners who want to shout about what they do, junior comms/marketing or PR staff who want to upskill.
Finding the right words – can mean the difference between attracting a new client and being ignored. Words are powerful, crafted correctly they can help raise your profile, get you press coverage and help you win more sales. Getting them wrong can mean you miss out, giving your counterparts the competitive edge.
So if you struggle to get your words on paper, you know what you want to say but don’t know how to say it or you have a newsworthy story to tell but don’t know how to share it we can help.
Our writing kick ass copy webinar will give you all the tips you need to get your message across and shout about your success, whether that’s writing a press release, articles for a newsletter or putting together your own blog.
We’ll look at:
- The inverted pyramid – which means how to structure your words
- Writing a banging intro
- Answering the what, when, who, why and how’s?
- Why you need to avoid jargon but include key words for SEO purposes
- Developing your key messages
- The importance of a quote
- Knowing your audience
By the end of our session you’ll know how to write copy to grab your audience’s attention to help entice new customers and drive your sales.
In a nutshell: Learn how to communicate in a crisis, handle the media and protect your reputation if things go badly wrong.
Who it’s aimed at: SME’s, corporates, public sector organisations, board members, management teams.
American billionaire Warren Buffett said: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.”
That’s why knowing how to communicate in a crisis is vital – doing it in the right way can mean the difference between maintaining your reputation and irreparable damage which could threaten your business’ survival.
Covid-19 has taught us that a crisis can hit at any time, so whether you’re dealing with a social media gaffe, mass redundancies, a legionnaires outbreak or a factory fire, being prepared is the only option if you want to retain customer confidence.
We’ll teach you:
- How to develop a crisis communication plan
- About the importance of managing your social media in a crisis
- How to carry out media interviews under pressure
- The importance of key messages and how to deliver them
- Why communicating with your customers and stakeholders is vital
Getting great press coverage is brilliant for a business, grabbing the headlines for all the wrong reasons is something no company owner wants to face. Our webinar will give you all the tips and techniques you need to be prepared. Remember the cost of preparing for a crisis is far less expensive than recovering from one.
Knowing the Media
In a nutshell: Find out how the press work to help you shout out about what you and get your message across when you’re interviewed.
Who it’s aimed at: SME’s who want market themselves, business owners who want to shout about what they do, junior comms/marketing or PR people who want to upskill.
Have you ever wondered why your competitors get positive press coverage and you don’t?
Good press can raise your profile, help build your reputation and generate new leads, bad press can do the exact opposite, so planning is absolutely vital.
If you want to shout about your success in the media but don’t know how, or you’d like to know what to do if things go wrong – our webinar will help.
We’ll teach you:
- How the media operates – to help you spot opportunities
- What make a news story – to help you learn how to shout about what you do
- The difference between proactive and reactive – so you can plan for any good or bad news
- Why it’s so important to plan your key messages – so you know what you should be saying
- Why social media is so important to a journalist and how you can use it to your advantage
- We’ll even throw in some interview tips so you can avoid dropping a clanger on air, on-line or in print!
Our course will help you shout about what you do, learn the tricks of the trade to help raise your profile and build credibility with potential new clients.
Wowing Your Audience on Camera
In a nutshell: Learn how to act and what to say in front of camera – to drive home your message and bring in more sales.
Who it’s aimed at: Any business or organisation who use vlogs or on-screen presentations, as part of their marketing and sales strategy and those that don’t – but want to.
More than eight out of ten businesses say they use video as a marketing tool – but what about the ones who don’t? They could be missing out on potential sales, especially if their competitors are among the ones that do use it.
Often people shy away from being in front of the camera because they don’t like seeing themselves on screen or don’t feel confident and we totally get that.
Covid-19 hasn’t given us much choice, because like it or not, working from home has meant we’ve had to see ourselves constantly through the sheer amount of virtual meetings we’ve all had.
So if that’s given you the oomph to include vlogs as part of your marketing strategy our webinar will help.
We’ll give you:
- Tips and techniques to give you more confidence in presenting to camera/via Zoom or Teams.
- Info on the importance of body language and tone of voice
- Tricks of the trade to help with your message delivery
- An understanding of why preparing beforehand is so vital
- All the lowdown on how to deliver your key messages to help engage clients
If you’re presenting in person this session will also help give you the confidence to give the best account of yourself to help win more leads. Stats show that more than 44% of internet users watch vlogs every month. If a lack of confidence is stopping you whipping your phone out and filming your first vlog, let us help you get in front of the camera and in front of even more potential clients.
PR Is More Than A Press Release
On our FREE: ‘PR Is More Than A Press Release,’ webinar you’ll find out:
- More about what PR is in simple terms
- How it can help you
- How to plan a PR schedule to help you drive lead generation
- Tricks, tips and techniques
- And you can ask us questions too!
The training is taking place at 10am on:
Thursday 25th March 2021
Thursday 22nd April 2021
Thursday 27th May 2021
These sessions won’t cost you a penny because we want to help you make sure your business succeeds.
Media and Marketing Masterclass
- Do you want to raise your company or organisation’s profile?
- Do you struggle with your social media, not knowing what to post and when?
- Would you like to see your story featured in the media?
- Do you worry that you’re not getting your marketing right?
If you answered yes to any of the questions, our Media and Marketing Masterclasses can help.
We’ll talk you through how to use PR, marketing and the media to your advantage and give you all the tips and techniques you need to shout about what you do, on and off-line.
We’re teaming up with Manchester based marketing expert Adam Whittaker, to hold two Media and Marketing Masterclasses – basic and advanced.
Our basic course in the morning looks at traditional marketing, on-line marketing, social media, digital content, PR and what makes a story.
For those of you who want more than just the basics, we’re holding an advanced session in the afternoon, which will help you build a strategy, and also looks at paid for campaigns, analytics, evaluation and how to prep for a crisis, plus much, much more.
Our courses are being held at the Business Lodge, Trent House at 234 Victoria Road, Fenton, Stoke-on-Trent, ST4 2LW – and because we’re feeling generous, if you book to attend both you get a fab discount and lunch is included. What’s not to love?
Help us, help you get your marketing and PR off to a flying start by signing up now and we’ll even throw in a goody bag!
For the basic Media and Marketing Masterclass arrive at 9:15am for a 9:30am start.
The basic Masterclass lasts until 1:00pm then there is lunch, which is open to everyone until 1:30pm.
The advanced Media and Marketing Masterclass takes place from 1:30pm until 4:30pm.