Staffordshire Business Owner Wants House Staging to Take Off Here

CATEGORY: Blog Posts

DATE: Jan 31, 2022
AUTHOR: Tamsin Parker

An interior designer wants to put an American concept on the map here in Staffordshire to help people sell their homes.

Samantha Adamson set up her home staging and interior styling business Nest & Kin during lockdown last year after over twenty-five years in the design and interiors industry.

The Blythe Bridge based businesswoman has already teamed up with Hanley based estate and letting agency Belvoir to help them stage homes.

Home staging looks at presenting property to a professional standard to attract buyers or potential renters. It’s already heavily used in show homes and in property that’s for sale or rent in both America and parts of Europe and has been growing here in the UK over the last decade – Samantha wants to make it as big here as it is elsewhere in the world.

She started her career with the now closed Royal Grafton, before becoming Head of Design at Royal Doulton. She then moved into other Senior Design roles with a fashion accessories business before joining the Interiors team at Next Home and latterly Morrisons.

Samantha said: “In these roles I designed and developed interiors collections, worked on key trends and was lucky enough to travel all over the world. I’ve had amazing experiences and worked with some incredible people, but I got to the point where I decided I wanted to use my design knowledge and experience to set up my own company which is how Nest & Kin was born.

She added: “There are two sides to the business – the interior design side which I think most people would understand the concept of, and the home staging side which is perhaps less known here. Interior design is about creating a homeowner’s personalised space – whereas home staging is about depersonalising a home and creating a lifestyle that will appeal to a wider audience of buyers, to help sell or rent it out. Typically home staging would include guidance on decluttering, refreshing decor, creating kerb appeal and maximising space before any photographs are taken. This is one of the busiest times of year for people looking on-line for their next home and poor images can be the difference between people wanting to a view a house and not. Home staging is proven to drive the price of a house by up to 10 per cent. I’m already working with a number of estate agents and property developers to help them with home staging, and I’d love to work with more.

Ramona Hirschi, Managing Director of Belvoir in Stoke-on-Trent and Biddulph said: “Teaming up with someone as excellent as Samantha from Nest & Kin enables Belvoir Stoke to offer its customers something unique; A wow factor to their homes or photos to achieve a higher price and a quicker sale. We are proud to be innovative and bringing new things to our industry in Stoke-on-Trent.”

To find out more about Nest and Kin and the services Samantha offers please go to:


Samantha explains more…

How is home staging done?

Following a consultation visit an action plan is created according to the client’s brief and budget, giving the client the option to carry out the plan unassisted or to instruct Nest & Kin to support with as little or as much as required. Typically, a plan would include guidance on decluttering, refreshing decor, creating kerb appeal, maximising space and creating a lifestyle to appeal to your potential buyer. When dressing the property Nest & Kin would aim to use as many personal belongings as possible to keep time frames and budgets low, however sourced or rented additional furniture can be provided to ensure every room makes a statement and has a purpose. Once a brief and schedule have been agreed a home can be staged in one to two days (depending on the size) and will be ready for marketing.

When should a property be staged?

Ideally before an estate agent starts to market the property, the home would be dressed to an aspirational standard that can then be reflected in photography and viewings.  Alternatively staging can be used if a property isn’t getting any interest and is recommended as a next step before dropping the price.

What’s Digital Styling?

If you have an empty property or are looking to do renovations, Nest & Kin can also create ‘photo real’ images of furnished rooms to show how a finished space looks, to sell the dream – rather than an empty room.

If you would like further information, please contact Tamsin at Legs PR on 07971 484340 or email

AUTHOR: Tamsin Parker
Tamsin is our Managing Director and the founder of LEGS PR. She is a communications and engagement expert with more than 20 years of journalistic and PR experience in both the public and private sectors. She has worked in newspapers, commercial radio, and regional television where she covered news and sport. Tamsin still freelances as a broadcast journalist as is a lecturer in journalism and sports journalism at Staffordshire University.

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