TOP TIPS
Stay ahead of the game
Our ‘Top Tips’ series helps you grow your business through the media. In this post you’ll learn how to become a pro at radio interviews.
So, you’re doing a radio interview for the first time and you’re not sure what you expect or how to pull it off. Follow the first in our series of top tips to get the most from your five minutes of radio fame.
TIP ONE
Prepare for the first questions
The reporter’s first questions will set the scene e.g. tell us what’s happening? They often use this information for their script. You’ll get asked open questions, e.g. what, when, who, why, how? Be prepared for that and be clear on what you want to say. Clips taken for news bulletins, certainly in commercial radio, are on average around 15 seconds long.
TIP TWO
Define your key message
Think about why you wanted coverage in the first place. What were you publicising? Think about what your key messages are. What do you want to get across? This is your opportunity to shine, think about what message you want to get over, whatever question you’re asked.
TIP THREE
Do your homework
Is your interview live or pre-recorded? What’s the demographic of the station you’re being interviewed on? If you’re being interviewed live what’s the presenter’s style like? Answering all of these questions will help you prepare properly.
TIP FOUR
Stay unscripted
If your interview is pre-recorded, or over the phone don’t be tempted to read off a script or off your press release, your interviewer and audience will be able to tell, and your answers will sound stilted.
TIP FIVE
Say cheeeese!
Be prepared to have your picture taken for the station’s website and social media feeds. Don’t forget to share the links on your socials too to get even more coverage.
Watch out for more “Top Tips” coming soon and remember If you need any help with writing your press releases – just drop LEGS PR a line, we’d be glad to help.
LEGS PR – A Step Ahead in Communication.
