2020 – a year at the stroke of midnight on December 31st absolutely none of us could have predicted.
An ace old boss of mine used to have a few staple sayings, one of which was: “You couldn’t make it up,” which was usually a description of something that was happening at the place we both worked at, at the time.
2020 – ‘you couldn’t make it up,’ rings true for so many reasons.
So as the shops re-open and lockdown eases, we’re all heading towards this new world of ours and I guess in many ways it’s too early to say exactly what that’s going to be like.
One thing’s for sure it’s going to be very different than it was before, certainly in the interim.
COVID-19’s hit the country hard and that’s an understatement. From a human perspective alone it’s been heart-breaking to see the damage and loss its caused. From a business perspective, the damage has only just begun.
In the last few weeks alone we’ve seen big high street names go into administration, restaurant chains announcing some of their premises will close and job losses at companies including JCB, Bentley and British Gas, to name but a few.
With the furlough scheme due to change on July 1st, I guess it’s only a matter of time before more redundancies hit the headlines.
As companies fight for survival, communicating the way they’re changing their business model, altering the way they’re delivering services, or why and how they’re making job cuts, can sometimes be low down on their priority list.
But getting the right messages out at the right time can make the difference between keeping your reputation intact and losing your customers’ confidence which we all know can affect future sales.
Running a business is tough, ensuring it gets to the other side whilst riding this storm is even tougher.
Communicating with your staff, clients and suppliers can be just as hard especially if you know you’re going to be the bearer of bad news.
Getting your messaging right though is absolutely vital.
LEGS PR – A Step Ahead in Communication.